LA POP UP (COME WITH US)

In expanding to the US, we have been totally brimming with creative ideas for months - from the people we wanted to meet, to the creatives we wanted to work with and the way we wanted Merchants to continue to grow overseas. Now, in hindsight of our latest event, we couldn’t have asked for a better outcome and people to have worked with. Watching our ideas come to fruition has been nothing short of our dreams.
Over the past few months, Matt and the team have been covertly planning an activation event alongside Round Two Agency, with the intention of showcasing Merchants to the people of California in a way that felt true to our brand and who we are. After endless Zoom calls, Pinterest boards, and long blacks at 4pm, the Merchants x RTA Supper Club was brought to life in Downtown LA.

The goal was clear: to create an event that people could create expressively and exist inside a space they felt they could be themselves. Matt's vision was to exhibit Merchants and our story, in a way where people could be part of it going forward. 

With help from Stew, Phi, Ryan and others at Round Two Agency, the Supper Club activation was born, allowing our new friends from LA to design Merchants pieces that spoke to them. This design process was led by founder Matthew Banks, alongside some vino and classic downtown takeaway Chinese, resulting in an event we are so proud of and left us all feeling very full. 

This event couldn’t have come to life without those who supported us, so thank you to Calidad Beer, Gestalt Wines, For Those Who Sin, Strata and many others.

Thank you to all those who attended and expressed themselves inside Merchants. Last but not least, the biggest thank you to Stew and Phi from RTA - without their constant, generous help and creative eyes, this event wouldn’t be what it was.

This is only the beginning. We are so excited about all we have planned for Merchants in the States, and all the creative projects yet to execute. 

Keep an eye out for our next wave of ideas, to be brought to life very soon. 

Browse the below gallery to see how the night unfolded. Unfortunately, cameras were left in the car for the afterparty. 

Until the next one.

 

Merchants. 

Photography by Ash Durden.

 


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